UK 12 month Randomised Clinical Trial finds Allen Carr’s Easyway as good as, if not better than, the Gold Standard NHS Programme which uses champix, NRT & 1-1 psychological support
Frings D, Albery IP, Moss AC, Brunger H, Burghela M, White S, and Wood KV (2020) Comparison of Allen Carr’s Easyway programme with a specialist behavioural and pharmacological smoking cessation support service: A randomised controlled trial. https://onlinelibrary.wiley.com/doi/10.1111/add.14897